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SAP News
SAP Prepares For A Database Push
Enterprise software giant SAP has released the road map for its HANA in-memory database technology and the Sybase database products it acquired in May 2010. In it, the company foresees SAP HANA spawning an eco-system of new enterprise applications that can take advantage of the high performance that an in-memory database can provide. This, combined … Continue reading “SAP Prepares For A Database Push”
SAP Is To Launch A New Campaign “Run Like Never Before”
Ogilvy & Mather announced the launch of a new global advertising campaign for SAP AG, the world’s leading provider of business software. SAP’s “Run Like Never Before” campaign is an invitation to organizations around the world to unleash their imagination and harness new SAP innovations to realize their business vision. The “Run Like Never Before” … Continue reading “SAP Is To Launch A New Campaign “Run Like Never Before””
SAP Will Spend Almost A Half A Billion Dollars To Get People To Use Its Database HANA
SAP is so excited about its new database HANA that it’s throwing $492 million into programs to get people to use it. The money covers two programs, one for startups, another for enterprises. The company’s investment arm, SAP Ventures, is launching a $155 million fund for startups writing big data apps using HANA. Meanwhile, SAP … Continue reading “SAP Will Spend Almost A Half A Billion Dollars To Get People To Use Its Database HANA”
SAP Acquires Syclo to Boost Its Mobile Applications
The acquisition will enable SAP to drive growth in core applications, analytics, enterprise mobility SAP is planning to acquire enterprise mobile applications and technologies provider Syclo, to enhance its mobile applications. Syclo’s strength in building and selling mobile solutions in oil & gas, life sciences and manufacturing industries will leverage SAP’s mobile solutions. The acquisition … Continue reading “SAP Acquires Syclo to Boost Its Mobile Applications”
BAT Signs a New Deal for Cloud-Based SAP
British American Tobacco (BAT) has just inked a seven year deal with T-Systems, Deutsche Telekom’s IT subsidiary, to the tune of £132 million. The contract is to provide cloud-based SAP business software, the system which BAT uses on a global basis to support its large portfolio of products which includes the likes of Dunhill, Lucky … Continue reading “BAT Signs a New Deal for Cloud-Based SAP”